Join us at the National Executive Session and gain insight into the value of your investment through one-on-one interactions and engagement with industry thought leaders.

Event Highlights: What You Can Expect form this Forum

March 1-2, 2018

San Diego, CA


Recommended for all robotics program stakeholders, from executives to full robotics teams, this instructional experience is thoughtfully created to promote exploration into key performance indicators that can help drive and support a successful and sustainable da Vinci® Surgery program.

Key learning objectives:

  • Building a successful robotics program
  • Identifying key metrics that drive efficiency
  • Understanding the economic value of da Vinci technology

All hospital roles and robotics team members are encouraged to attend

    This session has concluded

This session has concluded



6:00 pm 8:00 pm

Hands-on Technology Experience: da Vinci Xi® Technologies
Future Innovations | Cocktails and refreshments will be provided



7:00 am 7:30 am Continental Breakfast


7:30 am 7:40 am

Welcome and Introductions
Lucia Rogerson, Group Marketing Manager, Programs | Intuitive

7:40 am 8:10 am

The Value of Continuing to Invest in Your Robotics Program
Shelley Buxton, CSSO | Orlando Health Hospital, Orlando, FL

8:10 am 8:40 am

The Patient Experience and Advanced Clinical Outcomes: The Value of a Colorectal Surgeon
Amir Bastawrous, MD, MBA, Colorectal Surgeon & Robotics Chair | Swedish Hospital, Seattle, WA

8:40 am 9:10 am

Building a Thoracic Program: The Value of the da Vinci Xi®
Robert Cerfolio, MD, MBA, Chief of Thoracic Surgery | NYU Langone Health, New York, NY

9:10 am 9:30 am Break


9:20 am 10:50 am

Building Academic Programs


Building a Robotics Program: The Academic Surgeon’s Perspective
Jeffery Nix, MD, Assistant Professor of Urology | UBA, Birmingham, AL

    Adoption of da Vinci Surgery in Academia
Troy Hegglin, Manager of Academic Programs, Intuitive
9:20 am 10:50 am

Developing an Overall Strategic Program Using Data


Analyzing Your Robotics Program: The Nuts and Bolts of Data and How to Use It
Todd R. Cooper, BSN, BS, Robotics Program Coordinator | Spectrum Health, Grand Rapids, MI


Best Practices and Strategies to Be Efficient
John Dougherty, Sr. Director Global Genesis Programs | Intuitive

9:20 am 10:50 am

Building a Sustainable Rural Program


Creating Financial Strategies to Enhance Minimally Invasive Surgery: Options in a Competitive Market
Vicki Newmiller, CEO | Great Falls Clinic HealthCare System, Great Fall, MT


Creative Financing Solutions from Intuitive
Nick Santore, Sr. Director Customer Finance & Pricing | Intuitive

9:20 am 10:50 am

Evaluating Your Robotics Program on a Health System Level


The Seton Journey: A CMO’s Perspective in a Crowded Market
David Martin, MD, CMO | Ascension Texas Ministry Market, Austin, TX


Value, Analytics, and Assessing Your Market
Matt Carroll, Sr. Director Market Access and Custom Analytics | Intuitive

10:50 am 11:00 am Break


11:00 am 11:40 am

Mining Your Own Data: The Value of Evidence-Based, Pre-Operative Change Management
Matt Carroll, Sr. Director Market Access and Custom Analytics | Intuitive

11:40 am 12:20 pm

Present & Future State of Intuitive
Gary S. Guthart, PhD, President and Chief Executive Officer | Intuitive

12:20 pm 12:30 pm

Closing Comments
Lucia Rogerson, Group Marketing Manager, Programs | Intuitive


12:30 pm 3:30 pm

Comprehensive, Hands-on Tissue Experience
da Vinci Xi® Surgical Systems & 4th Generation Advanced Technology


This session has concluded

This session has concluded

Amir Bastawrous, MD, MBA

Colorectal Surgeon & Robotics Chair, Swedish Hospital, Seattle, WA

Amir Bastawrous, MD, MBA, obtained his BA and MD degrees from the University of Chicago in 1988 and 1992, respectively. He completed his General Surgery training at the University of Chicago Hospitals in 2000 and his Colon and Rectal Surgery training at the Cook County/University of Illinois Program in Chicago in 2001. He completed his MBA in 2009.

Dr. Bastawrous was Program Director in Colon and Rectal Surgery at the Cook County University of Illinois until July 2009. He is the Program Director of the Swedish Colon and Rectal clinic and is program director of colorectal fellowship training programs. Dr. Bastawrous’s practice is broadly based in colon and rectal surgery. He has been using robotic technology in his practice since 2009, performing nearly 300 cases to date, and he leads the national course in robotic-assisted colon and rectal surgery training for colorectal resident trainees.

Dr. Bastawrous is a diplomat of the American Board of Surgery and the American Board of Colon and Rectal Surgery and is a member of several regional and national societies.

Sherry Buxton

CSSO, Orlando Health Hospital, Orlando, FL

Sherry Buxton is the Chief Surgical Services Officer for ORMC and the Adult Hospital Group. This includes ORMC Surgery, PACU, Sterile Processing, ACC Surgery, Endoscopy, Intraoperative Neuro Monitoring, Pain Management, and Anesthesia Support Depts. She is responsible for direct operations in each of these areas and has been in this role since 2003. Ms. Buxton has been part of the ORMC family since 1979 where she started her career as a new RN on the general surgical unit. Ms. Buxton has been in a leadership role since 1980, functioning in various capacities as an ANM and a Nursing Operations Manage for multiple units. Ms. Buxton graduated with a BSN from East Tennessee State University and received her Master’s in Business Administration from University of Phoenix in 2000. She is a member of the Florida Organization of Nurse Executives and a member of Sigma Theta Epsilon.

Matt Carroll

Sr. Director Market Access and Custom Analytics, Intuitive

Matt Carroll, Sr. Director Market Access and Custom Analytics s at Intuitive, has more than 16 years of evidence-based selling experience, working with key industry stakeholders and economic decision makers across the country. Prior to joining Intuitive, Mr. Carrol served as Director of Market Access at Baxter Healthcare’s Surgical Care Division working directly with regional and national IDN systems, Value Analysis Committees, Health Technology Assessment Committees, payers and policymakers to help breakdown market and patient access barriers.

Outside his professional career, Mr. Carroll proudly served his country in the United States Marines for 8 years, 4 years of which he served as a Squad Leader.

Robert Cerfolio, MD, MBA

Chief of Thoracic Surgery, NYU Langone Health, New York, NY

Robert Cerfolio, MD, MBA is Director of Perlmutter Cancer Center’s Lung Cancer Center and Chief of Clinical Thoracic Surgery. Dr. Cerfolio cares for patients who have lung cancer and esophageal cancer and provides surgical procedures to manage abnormalities of the chest outside the heart.

Inspired to pursue medicine by his father, a urologist, Dr. Cerfolio has now performed more than 17,000 thoracic surgeries. His robotic-assisted surgical techniques, have been adopted by experts across the country and around the world. Dr. Cerfolio’s practice centers around the patient experience, innovating ways to care for people and improve outcomes and recovery times. Working with a wide array of experts, including nutritionists, chemotherapy specialists, radiation oncologists, surgical oncologists, and psychosocial and spiritual care teams, Dr. Cerfolio strives to care for each patient as a whole person, rather than a part or a condition.

In addition to patient care, Dr. Cerfolio performs research to improve clinical outcomes and the patient experience at hospitals. He has published more than 150 original peer-reviewed articles and 40 book chapters and previously served as President of the Southern Thoracic Surgical Association. His first book, Super Performing at Work and at Home: The Athleticism of Surgery and Life, was published in 2014.

Todd R. Cooper, BSN, BS

Robotics Program Coordinator, Spectrum Health, Grand Rapids, MI

Todd R. Cooper, BSN, BS is the Robotics Program Coordinator at Spectrum Health in Grand Rapids, Michigan. In this role, Mr. Cooper is largely responsible for the general operation of the robotics surgery program across the 12-hospital enterprise. His primary focus is on strategic development and growth of the program, based upon quality analytics and process improvement. In addition to his career in healthcare, Mr. Cooper is the co-owner of a salon/boutique in East Grand Rapids, Michigan and is President of the Gaslight Village Business Association.

John Dougherty

Sr. Director Global Genesis Programs, Intuitive

John Dougherty, Sr. Director of Global Genesis Programs, joined Intuitive in July of 2007 from Fox Chase Cancer Center in Philadelphia, PA, where he spent several years as the primary first assistant for da Vinci surgery. Since joining Intuitive, Mr. Dougherty has held several roles within the Customer Training, Product Education and Professional Services department, where he is currently responsible for all Genesis Program activities around the world. 

As a proud member of the Genesis team, Mr. Dougherty strives to help hospitals optimize quality, cost, and care by analyzing individual da Vinci programs and introducing best practices to help drive programmatic success.

Troy Hegglin

Manager of Academic Programs, Intuitive

Troy Hegglin is the Manager of Academic Programs in the Professional Education Department at Intuitive. In this role, Mr. Hegglin is responsible for creating academic programs with emphasis on resident and fellowship education as well resources for curriculum development and implementation. He joined Intuitive in 2010 and has served the academic community as a Clinical Sales Representative, Customer Training Specialist, Specialized Training Program Manager and Associate Training Manager. Prior to joining Intuitive, Mr. Hegglin served in increasing roles of responsibility in sales, training and leadership with Covidien and Dentsply International. He is a graduate of La Salle University and holds a Bachelor of Science in Management and Finance.

David Martin, MD

CMO, Ascension Texas Ministry Market, Austin, TX

David Martin, MD is the Chief Medical Officer of Ascension’s Texas market. He has served as chief medical officer of Seton Medical Center Austin (SMCA) since December 2013 and as chief medical officer of Seton Southwest (SSW) since August 2015. Prior to joining Seton, he worked for St. David’s Healthcare in Round Rock and Georgetown for seven years. He brings a passion for patient safety and a history of extensive accomplishments.

Before earning his master’s degree in Healthcare Administration from Trinity University in San Antonio, he earned his Doctor of Medicine at the Uniformed Services University of the Health Sciences in Bethesda, Maryland, and his Bachelor of Science degree in civil engineering at the U.S. Military Academy at West Point in New York.

During a U.S. Army career that extended to 2001, he rose to positions that included chief of the six-surgeon General Surgery Service at Fort Hood’s Darnall Army Community Hospital, as well as trauma director at the hospital, and commander of the 20-member 126th Forward Surgical Team at Fort Hood. From 1996 to 1997, he was deputy commander of clinical service for the Combat Service Hospital in Tuzla, Bosnia.

Vicki Newmiller

CEO, Great Falls Clinic HealthCare System, Great Falls, MT

Vicki Newmiller is Chief Executive Officer for the Great Falls Clinic HealthCare System. She began her career with the Great Falls Clinic HealthCare System in 2008 as Director of Nursing at the Great Falls Clinic Medical Center. She was later appointed Administrator of the Great Falls Clinic Surgery Center in January 2010 and Chief Operating Officer/Director of Nursing at the Great Falls Clinic Medical Center in June 2010. Prior to joining the clinic team, Ms. Newmiller had amassed more than 20 years of administrative healthcare experience.

A native of Montana, Ms. Newmiller received her Bachelor of Science in Nursing from the Montana State University, Bozeman and a Masters in Health Care Administration from Montana State University, Billings.

Jeffery Nix, MD

Assistant Professor of Urology, UAB, Birmingham, AL

Jeffery Nix, MD is Assistant Professor of Urology at the University of Alabama Birmingham. Dr. Nix specializes in surgical and non-surgical management of prostate cancer, offering robotic-assisted surgery for primary or salvage applications. In addition, he has a clinical and research interest in active surveillance for low risk prostate cancer with the incorporation of advanced imaging technology and image-guided biopsies of the prostate. He also specializes in the management of early stage kidney tumors by partial nephrectomy (partial removal of the kidney) or active surveillance, as well as radical surgery for locally advanced kidney cancers.
Actively involved in multiple national organizations studying bladder cancer, Dr. Nix incorporates intravesical therapy to manage patients with superficial and high-grade, locally-invasive bladder cancer, with the incorporation of intravesical therapy as well as robotic-assisted minimally invasive cystectomy and urinary diversions when indicated.

He also specializes in the evaluation and management of adrenal lesions. Having extensive experience in open, laparoscopic, and robotic-assisted surgical techniques, Dr. Nix’s surgical approach is based upon individual evaluation of the patient’s tumors and selection of the proper technique for optimal cancer control. While minimally invasive approaches are appropriate for the vast majority of patients, in those for whom they are not Dr. Nix has a great comfort level in offering conventional surgical approaches to maximize the likelihood of successful care and minimize the risk of complication. He is also one of two urologists at UAB who leads the Program for Personalized Prostate Cancer.

Nick Santore

Sr. Director Customer Finance & Pricing, Intuitive

Nick Santore joined Intuitive in 2013. During his tenure, he has served in a variety of rolls, including Director Global Pricing and Vice President Key Accounts. In his current position, he is spearheading the company’s initiative to further develop its customer finance solutions, providing expanded access to Intuitive technologies.  

Mr. Santore began his healthcare finance career in 1997 and for more than 20 years has consulted with medical facilities, assisting with acquisitions ranging from blood analyzers to the construction of new cancer clinics. He has assisted hospitals with expanding or starting more than 700 robotics programs allowing surgeons and patients access to da Vinci technology.  

Mr. Santore graduated from Wesley College in Dover, DE, earning a Bachelor of Arts in Psychology with an emphasis in Industrial/Organizational Psychology. 

This session has concluded

PN 1043940 Rev B 07/2018